About Us


That's the mantra of Nu Direction Lending.

Nu Direction Lending is a digital-first business lender that was formed and is funded by credit unions. We combine the speed and convenience of online lenders with the personalized touch of the local credit unions who help fuel our local economies. We are a subsidiary of Member Business Financial Services (“MBFS”), a business lender 100% owned by thirteen federally insured credit unions across the United States. Founded in 2008, MBFS currently manages over $1 billion in credit union commercial and small business loans. Nu Direction Lending partners with the industry technology leader Credibility Capital to bring our simple digital lending platform to your business. Nu Direction Lending leverages the support of MBFS and our credit unions for funding and support services.

Interested in Partnerships?

Would your credit union like to say “yes” to more members? Does your credit union struggle to provide small dollar non-real estate business loans to your members? We would welcome the opportunity to discuss partnership opportunities. Credit unions can act as a referral partner, participate in our funding network, or both.

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