Nu Direction is a small business lender owned by federally-insured, not-for-profit credit unions. Your business can receive instant preliminary offers, and loans up to $350,000 with funding in as little as one week. If you are looking for fast, fair, reliable, and transparent financing for your business with a personal touch, consider the Nu Direction Lending experience.
Our credit union owners have formed Nu Direction Lending to bring the strength and funding capability of America’s credit unions to small businesses for the non-real estate loans you need to grow your business. Our fintech partner, Credibility Capital, will work with small businesses to bring the loan through the funding process.
We Support Small Businesses
Our commitment is to Main Street and not Wall Street.
We Are Conveniently Fast
Bringing you the speed of fintech lending with the spirit of community lending.
We Are Personal and Flexible
Looking for a relationship. We are too. Our credit union partners will grow with you on a variety of other loans in addition to your Nu Direction loan.
We Are Committed
Our credit union funding partners are financial cooperatives operated for the benefit of the members.
How To Apply
Apply with a quick, no hassle application in about 7 minutes.
Instant Preliminary Offer
With our preliminary offer in hand you can make a quick decision on if you would like to proceed with the loan.
You will work with an advisor to collect financials, bank statements, and verify other information. Funding can be completed in as little as 5 days.